"The heart and soul of the company is creativity and innovation."
-Robert Iger, Chairman and CEO of The Walt Disney Company
Innovation and creativity is not only a mantra for creative powerhouses such as The Walt Disney Company, but it is a calling card for all businesses looking to add value to customers. Innovation and creativity is a part of Carlisle Construction Materials’ culture and is instilled in the DNA of all employees throughout the organization.
It is this commitment to innovation that has elevated Carlisle as one of the most innovative organizations in a relatively stagnant industry, low-slope commercial roofing. It all began in the 1960s when Carlisle first took its butyl single-ply elastomeric sheeting, originally manufactured for agriculture-related applications, and applied it to the rooftop as a waterproofing barrier. It was in 1961 that Carlisle literally took low-slope roofing to the next level by installing this membrane on the 190-foot-diameter “floating” deep-dish roof on the circular restaurant building at O’Hare International Airport in Chicago, IL. This was the first time that a rubber protective membrane had ever been used in a roofing application, and the rest is now history.
Throughout the years, the Carlisle commitment to innovation established the company as an undisputed leader in the low-slope commercial roofing industry. And this commitment has never been more evident than the products introduced in the last few years. The recent development of innovative products and services is altering the way a commercial roofing system is installed. Productivity-boosting products – such as RapidLock (RL™) roofing systems, TPO with APEEL Protective Film, and the revolutionary CAV-GRIP™ III Low-VOC Adhesive/Primer – are allowing crews to get more squares done in less time and with a smaller crew; at a critical time when skilled labor continues to be a challenge. In addition, problem-solving products – such as PVC Pressure-Sensitive Cover Strip, VacuSeal roofing systems, OPTIM-R, and ChannelDry – will help applicators navigate challenging rooftop scenarios.
Just as Robert Iger famously said, creativity and innovation truly is the heart and soul of a company, and it is the foundation of Carlisle Construction Materials. Regardless of what the future holds, the company’s values – dedication to quality, innovation, creativity and customer support – will remain unchanged for the next 100 years and beyond.